Online Marketing for Restaurants

May 28, 2009 at 3:13 pm | Posted in Uncategorized | 1 Comment
Tags: onlline marketing, restaurant marketing, social media marketing

The word “restaurant” is typed into Google six million times per month.  So the question asked by the Search Marketing Council  is, “Will the searcher find your restaurant or your competition?”  

Beyond Google, Yahoo and MSN there are dozens of avenues to market a restaurant online for little to no cost.  Yelp, Chowbaby, Metromix and many local sites provide restaurant directories by city and most have reviews from customers.  Savvy restaurant operators know that this world is one where the operator must make their own presence known.  Carrie Valdez and I have written a complete White Paper which can be downloaded on “How to Market Your Restaurant Online for Little to no Cost.”  Some of the things restaurant operators will learn are how to submit your restaurant to directories, how to handle negative online blog reviews, how to use Twitter, Facebook and Myspace to gain new customers and retain current customers.  These vehicles for marketing are not flashes in the pan and will be here for a long time.  I believe the will only be replaced by newer online methods.  The younger generation generally will go online before buying anything.  As this demographic ages to being a paying full service restaurant customer, restaurants will have to be online just to survive.